From the accessibility of the site to the right delivery, check what to do and what not to do to succeed in online commerce. In http://www.dinheironainternet.blog.br/formula-negocio-online/ you will have the best options now.
To sell, no matter what the online business, you have to satisfy the customer. On the internet, the logic is the same. But to achieve success in the online universe, one must be aware of key factors in the digital marketplace. Otherwise, no matter how hard the effort, web sales may not take off. The back office virtual store includes logistics, order management, inventory, reporting and billing. The back office virtual shop includes logistics, order management, inventory, reporting and billing.
Be prepared to go online
Before you take the first step, you need to understand what is behind e-commerce: what investments are needed, who are the partners, suppliers, customers and competitors, such as marketing. Create a Business Plan. Keep in mind, too, that you can compete in niches where small business may be more efficient, or in the mass market, where the competition will be primarily for price.
Have a 100% functional website
Everything available on the site should work in the best way possible. The customer needs to have facilities when entering the store. Otherwise, it gives up on a click and will hardly return. The most common problems are slow site, very small images, lots of ads, poor contrast between page background and inappropriate letter colour.
One must avoid promising what cannot be fulfilled. It is also good not to leave the customer confused, for example, about the freight charge or the deadline. This will provide reliability to the site and maybe a major buying factor. In legal terms, the enterprise must comply with the mandatory rules for the operation of virtual stores.
Have an obsession with logistics
There is no physical contact in the purchase through the web, and this generates a great expectation in the customer to receive the merchandise. The waiting time should be equal to or less than the agreed period on the site, and the merchandise needs to arrive impeccably packed. Ever!
Offer multi-channel customer
It is necessary to be present in the social networks, create a blog, have a chat or a specific email for customer service, and have a phone number well visible on the site. It is very important to facilitate the customer’s access to the business as the buyer may feel the need to contact the store before, during and after the purchase.
Build a well-trained and prepared team
to take care of the content, design, information technology and marketing issues. All these professionals must talk, interact, and integrate to be successful in the work that each one performs.
A good way is to start by testing small investments and measuring results (checking for clicks, visits, and sales). There are many ways to advertise on the internet: by sponsored links (business highlights in search engines such as Google and Yahoo) or by social media.
Invest in SEO (Search Engine Optimization)
The translation of the term, Optimization for Search Engines, already says a lot. The job of SEO is to optimise a website and direct the search engines to give prominence to the content. Today, search engines are the primary source of information for those who browse the web. Therefore, having a website well positioned in these search engines is crucial to be seen.