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In 2015, it is not enough for you to order texts scanned on the content exchange and to be purchased by links to get traffic from organic issuance. The only true strategy today is the planned improvement of the site, the creation of a resource that is useful and interesting to people.
Modern affiliates a complex work that you need to spend a lot of time on. But if you are not yet ready to pay for it to third-party specialists, these are the tips for optimization on your own will show you the main points that you should pay attention to.
Refer to the original source
If your goal is visitors from organic issuance, find out the requirements that the PCs impose on sites. You can search them in one of the hundreds of articles about optimization or – in the official recommendations of search engines. Requirements from Yandex and Google are not classified information, anyone can familiarize them with them. Find the courage to master the boring recommendations – they will become your most reliable assistant.
Watch the structure of the site
Your resource is not a maze, and users are not mice that want to find cheese. As the site develops, make sure that its structure remains understandable. Do not confuse or complicate it, try to place all the pages no more than three clicks from the main page. This is convenient for users: you do not need to circle around the resource in search of the necessary information. This is liked by search engines: the search engine quickly scans the site, which positively affects the rate of indexing.
Link website pages to each other with internal links. This technique is good for behavioral factors: by clicking on links, visitors stay longer on the site. In addition, this affects the ranking. By linking to a page with a lower rank, you increase its authority in the eyes of search engines. Such pages are better indexed than similar ones but without internal links. Instead of meaningless words like here, by this link uses the anchor keywords it will please search engines.
Work on download speed
Download speed is very important first of all for visitors. According to research, 47% of users expect that the site will be downloaded within 2 seconds. And more than half of the respondents 52% confirmed that download speed affects their loyalty.
The loading time is reduced by means of image compression, caching, use of good hosting. Remember: there are no sites that download too fast. Analyze the download speed of regular and mobile versions of the page you can with the Google Page Speed Insight tool. After checking, review the recommendations: the service will show what to look for when working on the speed.